Promotions & Incentives
Thoughtfully designed prepaid card programs can outperform any promotional alternative and create new, profitable long-term customer relationships. Promotions can take many forms -some key examples include sales events, merchandising, sponsorships, public relations, and trade shows. A promotion can have a wide range of objectives, including: increased product knowledge, sales increases, or the support for the brand or creation of a new corporate image.
Wave Crest's open-loop and closed-loop prepaid cards, along with its specialty point of sale acceptance applications have a role to play in reaching these objectives.
- » New product knowledge: in commercial applications, promotion cards can bring potential buyers to your tradeshow booth, or reward trainees for doing well on training tests. On the consumer side, promotion cards can attract shoppers to car showroom floors and into stores or entertainment venues for special events.
- » Sales Increases: for consumers, prepaid cards with special offers are now inserted into product packaging to increase sales or just try a product. These offers could be random cash backs at ATMs; closed-loop purchase experiences at specialty service providers - online and at retail. Sales teams can be incented to go all out during special promotional periods with incentive rewards delivered on an instant issue or personalized reloadable cards.
- » Corporate Image and branding; cards with the client's logo and brand colors are used frequently in promotions - whether it's the real plastic or an online image of the card. This imagery serves to underscore the value of the cardholder's relationship with the client every time that the card comes out of the wallet.
Wave Crest will facilitate paying out the reward on to the card - whether the payment is the same, based on specific behaviors, more of an "experience," or completely randomized with large and small (and no) payouts to add excitement to the promotion.
If the client's promotion program's objective is to focus the cardholder on shopping at specific retailers, Wave Crest can program those retailers' point of transaction card acceptance software to differentiate those promotional cards and offer additional coupons and discounts to the cardholder.
As with all of Wave Crest's solutions, a complete suite of customer care is available, customized in the language needed for each customer interaction and branded with the company's corporate identity program colors and logos.